The Joy of Giving a Fu*k

Let’s be honest — the world feels like a lot right now.
Scroll the news, and it’s all chaos, crisis, and bad headlines. It’s easy to think “What’s the point?” or “Everything’s so bleak.” But that’s exactly why giving a fu*k matters.
Because when you give — a smile, a small gift, a few minutes of your time, the world shifts, just a little. Suddenly, things feel lighter. Brighter. A bit more human again.
The joy of giving, big or small
Gifting isn’t just about stuff. It’s about connection. Giving time, effort, attention, or love — all of it counts.
As we roll towards Christmas, it’s worth remembering that the best gifts don’t always come wrapped in paper. Sometimes they come as a call to a friend, a walk with someone who needs company, or even taking a few minutes to do something kind for yourself.
That last one matters too. There’s so much joy in giving something to yourself — not because you “deserve it” but because it simply makes you feel good. That’s the kind of energy the world needs more of.
What does the perfect gift look like to you?
Because if it looks like waking up in a camper van at dawn with a hangover and a surfboard, or curling up on the sofa with your girlfriend, a tub of ice cream and Netflix — that’s a Yakpack kinda gift.
If it is just switching everything off and sitting in meditation or lying in savasana (a cool way of saying “napping” when you get to a certain age!) in the knowledge that no one is going to interrupt you – then that is totally what a Yakpack is for.
Maybe it’s a weekend in Paris with your true-crime-obsessed bestie, tracking down the location the latest heist there. Or maybe it’s marching in protest, holding your placard high and proud – so totally a Yakpacker thing to do.
Whatever your version of joy looks like, that’s a Yakpack journey.
Starting small & giving back
Yakpack is still at the beginning of its journey — and that’s a beautiful place to be. We have the freedom (and the heart) to be generous.
We’re grateful to everyone who’s joined us so far — our makers in Nepal (who’ve faced an incredibly tough year), the people who’ve cheered us on, and the customers who’ve made Yakpack part of their story.
That’s why this month we’re giving a little something back:
💫 10% off every order with NOVNOMAD, and
💫 £10 off for our first 25 supporters with YACKPACKER25.
Because generosity isn’t just good for business, it’s good for the soul.
We really do give a fu*k
Yakpack isn’t about trends or token gestures.
We care deeply – about colour, community, and the people behind every product. As we grow, we hope to keep giving more: more joy, more connection, more reasons to smile.
So, let’s lay the ghosts of Halloween to rest, look forward to Christmas, but also take a moment to celebrate where we are right now.
Because this moment, right here, is full of joy, generosity, and magic – if we just give enough of a fu*k to notice it.
Yakpack. For the Journey.

